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Remarkable, Creative & Energetic POS

We provide the most creative, innovative and premium quality promotional solutions and products in the UK.

Looking for minimum risk with maximum return products?

We offer premium, inspiring and innovative products from reputable brands that catch attention.
Next day delivery

To all trade customers with nationwide coverage

Innovative POS

Products with bespoke POS ready for your shop floor

Dedicated Support

After-sales support with dedicated account managers

Award-winning Brands

Registered award-winning brands with compelling offers

We are DSL Group

Game-changing, groundbreaking, market-leading, we have rejuvenated the promotional sector with an energetic tonic established by our dynamic team. The tonic? A blend of enthusiastic, hardworking, dedicated individuals revolutionising ready-to-go promotional campaigns and products that drive sales and develop loyal partnerships.

It is not just about our products either, we have got a lot of value to add and we make it easy for our partners to offer fresh promotions with minimum risk and maximum return. We are fully committed to outstanding customer service, support, and empowering our teams to be the best at what they do, so that DSL continues to provide superior promotional solutions.

Value Proposition

We offer petrol forecourt, convenience and retail store owners who want strong promotional solutions at POS, improved customer experiences with surprise and delight. Our offering comes with minimum risk yet offers maximum return; premium, inspiring and innovative products from a reputable brand that catches attention.

Our Brands

DSL is more than just a name; it’s a stamp of approval. It reflects our authenticity and quality. We have adopted these values in our registered brands so whether you're considering placing our inTech range of smartphone accessories, our award-winning multiVAPE brand or any of our others brands including TuulKit, PawPride, Road Patrol or others, rest assured, you are in safe hands.

Innovative POS

We offer a wide range of creative, compelling and innovative Point of Sale solutions to help maximise sales revenue from every promotion. Using our professional in-house design and production team, backed with decades of insight into consumer buying behaviour, we provide a full package of in-store marketing materials, including pump crowners, counter display units, free standing display units, shelf display units and price cards. We can even customise these to incorporate your own corporate branding if required.


Trust is at the forefront of our values: from trust in our principles to trust in our people, it extends all the way to the quality of our product and what we deliver. Our team believe in the DSL brand and its goals, and that genuine advocacy and authenticity shows. As market leaders, it’s our responsibility to lead by example and give our customers confidence when they commit to DSL. You can count on us.

Some of our partners