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About us

Over 40 Years

We have extensive experience with over 40 years of trading.

Buy Online or In-store

We sell in over 4,000 locations across the UK.

Everyday Value

We offer great quality products at great value.

Money Back Guarantee

We value our customers. If you change your mind, we'll offer a 30 day money back guarantee.

Find us in store and online | DSL

Who We Are

We’re at the forefront of innovation when bringing products to market, and quality and convenience are incredibly important to us. We started in the petrol forecourts to understand what products inspire ‘I need one of those!’ moments. Combining quality and affordable materials, we create products we know our customers will love.

We Care

Care and consideration go into all of our brands and product ranges. We don’t compromise on quality, ever. You can trust that everything we sell is value for money, and if you’re not satisfied, we always make every effort to better your experience and our products.

Find us in store and online | DSL
Find us in store and online | DSL

We're Committed

We’ve spent years sourcing the best quality materials and have an innovative team passionate about delivering premium quality products and outstanding customer service.

We’re committed to providing quality products at affordable prices. Buy with confidence.

Our Brands

TuuLKIT | Find every tool and tool kit you need, ideal for DIY and home improving | DSL
RoadPatrol | Everyday car essentials and accessories | Take care of your vehicle | DSL
TruEssence | Spray and gel Air freshener for your home and car. Keep them fresher for longer with a range of scents and flavours. DSL
iN Tech | Must-have technology essentials | Chargers, power banks, car accessories and headphones & speakers | Tech accessories for home and car | DSL
PawPride | Everyday pet essentials and accessories | Pet toys, bedding and blankets and pet grooming | Ideal for dogs, cats and rabbits | DSL
iN Vision | Stylish reading glasses for men and women | DSL
iN Home | Home accessories and convenience | DSL
iN Travel | Perfect for short or long stay travel, find cabin bags and suitcases in a range of sizes | DSL
Spear and Jackson | Everyday essentials from pest control to home security | DSL
Foster Grant Sunglasses | DSL
JCB | Practical for school, work or travel | JCB

A Business Partnership with DSL

If you have a shop, forecourt or other retail environment, visit our corporate page to see how a partnership with DSL can help your business.


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Call us

Call us on: 0115 844 8888

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