Skip to content

About Us

For almost four decades, we’ve innovated and developed products that have become synonymous with convenience. Initially launching in petrol forecourts and later selling through Amazon, we realised it was essential to provide the same customer service and trust with our customers as we do with our partners. That’s why we launched our ecommerce in 2022 to ensure our customers can buy with confidence directly from DSL.

We’re proudly independent, which means we provide affordable, quality products from trusted brands that we hand-pick ourselves. Quality checked, always, that’s the DSL Guarantee. Our team work hard to consistently improve customer experience, service and innovative products that surprise and delight.

Why shop with DSL
We’re at the forefront of innovation when bringing products to market, and quality and convenience are incredibly important to us. We started in the petrol forecourts to understand what products inspire ‘I need one of those!’ moments. Combining quality and affordable materials, we create products we know our customers will love.

Care and consideration go into all of our brands and product ranges. We don’t compromise on quality, ever. You can trust that everything we sell is value for money, and if you’re not satisfied, we always make every effort to better your experience and our products.

We’ve spent years sourcing the best quality materials and have an innovative team passionate about delivering premium quality products and outstanding customer service.

We’re committed to providing quality products at affordable prices. Buy with confidence.

Amazing products

Offering outstanding everyday convnience at affordable prices

Free Shipping

On all orders over £30

Call Us

0115 844 8888. We are open Mon-Fri 8am to 5pm


We sell in over 4,500 locations across the UK

A business partnership with DSL

A business partnership with DSL

If you have a shop, forecourt or other retail environment, visit our corporate page to see how a partnership with DSL can help your business.

Learn more